What Does Your Benefits Package Say About Your Company?

The benefits package you offer speaks volumes about your company’s culture and priorities, and when the competition for top talent is fierce, what it’s saying matters. More than just a list of perks, your benefits are a direct communication to potential candidates about what you value as an organization. So, why do you need to offer the best employee benefits, and why should you promote them in your job ads?

You Only Get One First Impression

Your job ad should be exciting and compelling enough to convince job seekers to apply, and listing your unique benefits and workplace perks is one way to show that you have what employees want and inspire candidates to take the next step. If you wait to provide benefits information later on the application process, you could be missing out on opportunities to:

• Attract Top-Tier Candidates: The strongest candidates will be highly selective when making their next career move. A robust benefits package can aid in that decision.
• Set Yourself Apart: In a scenario where candidates are weighing multiple offers, a unique benefits package could tip the scales in your favor.
• Demonstrate Your Commitment to Employees: A comprehensive benefits package is a testament to a company’s commitment to long-term relationships with its employees. It’s a way of saying, "We're not just here to offer you a job, but a career where you can thrive."
• Strengthen Your Brand: Every interaction a candidate has with your company shapes your brand. Having the best employee benefits sets the narrative that your company is a great place to work, which can be a powerful tool in attracting future talent.
   

What Your Benefits Package Says About Your Company

Candidates can learn a lot about your organization based on what you offer your employees. Here's how various aspects of your benefits package send specific messages to prospective hires.

You Prioritize Employee Health and Wellbeing

When your benefits package includes options that prioritize the health and wellbeing of your employees, it signals that you care deeply about your team and view them as your greatest asset. This can include a range of offerings, from health and dental insurance to paid gym memberships. Providing a wellness program, subscriptions to mental health apps, healthy breakroom snacks, or personalized coaching can also show your commitment to their wellbeing.

You Value Family Commitments

Incorporating benefits like childcare stipends, paid family leave, generous PTO, and flex time for family events shows you understand the importance of work-life balance. Your company values and respects their family commitments, and recognizes the integral role that a supportive work environment plays in their overall life satisfaction.

You’re Dedicated to Employee Development

Offering educational benefits such as tuition reimbursement, company-sponsored certifications, access to online courses, or student loan repayment programs is a clear indicator of a company dedicated to the long-term development of its employees. This not only helps attract candidates who are looking to grow with a company but also demonstrates your investment in their future.

You Understand the Modern Workforce

Innovative benefits like video game areas, nap rooms, or onsite gyms are more than just trendy workplace perks. They are based on the understanding that a well-rested and mentally engaged employee is more productive. Retirement options beyond traditional 401(k)s, lifestyle spending accounts, remote and hybrid work options, flexible scheduling for early birds/night owls, and even support for alternative commuting like bicycling will also make you stand out as an employer who knows what employees want.

You’re Committed to DE&I

Your benefits package plays a role in diversity efforts, too. Prepaid education benefits, floating holidays, paid sabbaticals, and inclusive health insurance and leave policies are all great examples of perks that showcase your dedication to DE&I.

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You Want to Elevate Morale & Minimize Turnover

A comprehensive benefits package, in and of itself, elevates morale and fosters a positive work environment. This shows you're not just looking to fill a position, but to build a team that enjoys their work and workplace. This not only attracts potential candidates but also plays a significant role in reducing employee turnover.

Your benefits package is a powerful tool in conveying the culture of your company. It’s not just about attracting talent, but about finding the right fit – individuals who share your values and vision. Thoughtfully designed benefits can help ensure that your employees feel valued and supported, which in turn, contributes to the overall success and health of your organization.

Explore our Resource Center for more hiring advice, including how to increase retention by focusing on your company culture and get more applicants with an irresistible job ad. To take your skills to the next level, enroll in our self-paced course, iHire Masterclass: Build Better Job Ads (you’ll also earn recertification credits upon completion).