Brand Manager - Pediatric Specialty Marketing - Columbus, OH

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION:

Job Title
Brand Manager Pediatric Specialty Marketing

Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. Youll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution.

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelors degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity
This position works out of our Columbus, OH location in the Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands including Similac, PediaSure, Pedialyte, Ensure, and Glucerna to help them get the nutrients they need to live their healthiest lives.

The Brand Manager will be responsible for driving demand on the Pediatric Specialty Portfolio on the healthcare professional (HCP) and consumer channels. This includes setting and delivering strategy across creative development, budget management and KPI measurement and optimization. This person will also be responsible for supply analysis, in-month shipment forecasting and leading monthly consumption review. Additional responsibilities include quarterly business strategic and tactical planning, brand lead for sales team meetings, agency leadership, and market research.

What Youll Work On

• Responsible for managing healthcare professional marketing strategy and activations associated with the EleCare brand in the US.

• Manage the relationship with the field sales teams across all PSN brands.

• Lead sales teams meetings for the Pediatric Specialty business by setting strategy and objectives for each meeting and collaborating with Sales Training partners.

• Lead new innovation launches to HCPs, including creating the strategic launch plan and tactical implementation.

• Lead cross functional team in business analysis, supply management, and shipment forecasting for the brand.

• Measure and report consumption, uncover insights and optimize in market activation based on data.

• Analyze multiple external data points to identify risk/opportunities, and create contingency plans as needed.

• Identify future research needs to aid in plan/ long- range plan development

• Measure performance of activations plans and proactively recommend action to continuously improve ROI

• Manage budget monthly with direct input to forecast models and financial decisions

• Collaborate with internal and external stakeholders to achieve objectives. These groups may include the Health Care Professional Sales teams, Sales Operations, Sales Training, Commercial Operations, Commercial Analytics, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies.

• Selected candidate will be accountable for developing and executing strategic and tactical objectives associated with driving PSN sales. Actions and decisions will affect attainment of financial goals and objectives.

Required Qualifications

• 3-5 years of brand management or marketing experience. Preferred experience in healthcare or food and beverage industry

• Time and project management skills, including the ability to work on multiple projects at the same time

• Strong analytical skills and attention to detail

• An ability to think strategically and develop annual activation plans

• An understanding of trends and an ability to respond to changing customer needs

• Creativity and an ability to produce innovative and original ideas

• The ability to manage and allocate budgets

• Written and verbal communication skills

• Experience with and an understanding of market research and data

• Sales experience a plus

• Bachelor's degree in Marketing, Business, or related field.

Preferred Qualifications

• MBA strongly preferred.

• Experience working with a field sales force is a plus

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com , on LinkedIn at , and on Facebook at .

The base pay for this position is

$97,300.00 $194,700.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Product Management DIVISION: ANPD Nutrition Products LOCATION: United States > Columbus : RP02 ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 10 % of the Time MEDICAL SURVEILLANCE: No SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: EEO is the Law link - Espanol: