Director of Sales

Community First Broadcasting is seeking a dynamic and results-driven Director of Sales to lead our sales team in Spirit Lake Iowa with integrity, vision and innovation. Community First Broadcasting is a full-service media company with 15 radio stations and cutting-edge digital solutions. We are a family-owned company that still believes in live DJ’s and serving our communities. We’re looking for the best talent in local media to help us build brands that connect consumers and advertisers, creating better businesses and thriving communities. We succeed through a relentless focus on doing the right thing with urgency, passion and integrity.

The Director of Sales will oversee all aspects of the traditional and digital sales, working closely with the management team to develop, promote, and sell the company’s products and services. This role is responsible for setting the strategic direction, ensuring regulatory compliance, managing the budget, and fostering a collaborative environment that enhances both internal teams and community relationships.

Key Responsibilities:

• Sales Leadership and Management:
  • Develop and implement strategic sales plans to achieve and exceed revenue goals for radio and digital platforms.
  • Lead, mentor, and motivate a high-performing sales team.
  • Establish and monitor sales performance metrics and provide regular reporting to senior management.
  • Recruit, train, and develop sales staff.
• Revenue Generation:
  • Identify and pursue new business opportunities, including local, regional, and national accounts.
  • Develop and maintain strong relationships with key clients and advertising agencies.
  • Create and present compelling sales proposals and presentations.
  • Maximize revenue through effective pricing and inventory management.
• Digital Sales Strategy:
  • Develop and execute digital sales strategies, and training including online advertising, social media marketing, and streaming audio.
  • Stay up-to-date on the latest digital media trends and technologies.
  • Collaborate with the digital team to create and sell integrated radio and digital advertising solutions.
  • Analyze digital campaign performance and provide insights to clients.
• Market Analysis and Planning:
  • Conduct market research and competitive analysis to identify opportunities and trends.
  • Develop and manage the sales budget.
  • Forecast sales revenue and track performance against goals.
  • Work closely with the general manager to ensure sales goals are being met.

Required Qualifications:

• Bachelor's degree in business administration, marketing, or a related field.
• Minimum of 5 years of experience 1 in media sales management, preferably in radio and digital.  
• Proven track record of exceeding sales targets and driving revenue growth.
• Strong understanding of radio and digital advertising principles and practices.
• Experience with digital advertising platforms and technologies.
• Excellent communication, presentation, and negotiation skills.
• Strong knowledge of sales software, and CRM systems.

Desired Skills and Qualities:

• Strategic thinker with a results-oriented mindset.
• Strong leadership and team management skills.
• Excellent interpersonal and relationship-building skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Strong analytical and problem-solving skills.
• A strong understanding of digital sales platforms.
• A positive attitude, and the ability to motivate others.

Benefits:

Community First Broadcasting offers a full benefits package available upon request and is an Equal Opportunity Employer.