Director, Social Media

Job DescriptionSUMMARY: As the Director, Social Media at K12, you will be responsible for elevating the brand's social presence, driving community engagement, and expanding K12's digital footprint across all platforms. You'll lead the development and execution of K12's organic social media strategy while working closely with paid media teams to amplify brand awareness, grow social accounts, and foster deeper connections with students, parents, educators, and prospects. Combining strategic vision with hands-on execution, you'll manage a growing social media team, collaborate cross-functionally, and leverage data-driven insights to optimize campaigns. A key part of the role will be creating innovative, impactful campaigns, managing influencer partnerships, and ensuring K12's voice remains relevant, relatable, and compelling in an ever-changing digital landscape. Your ability to blend a passion for education with digital innovation will be essential in driving measurable results and aligning social media initiatives with broader business and marketing goals.ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.Strategy & Innovation* Lead K12's Social Media Vision: Architect and execute a forward-thinking social media strategy across major platforms (Instagram, TikTok, Facebook, YouTube, Reddit etc.), enhancing brand advocacy and expanding our digital community.* Platform Leadership: Stay ahead of emerging trends and platform developments, identifying new opportunities for engagement and growth. Implement strategies for organic social media initiatives.* Continuous Optimization: Establish frameworks for A/B testing, content experimentation, and rapid optimization to ensure that we are always improving the performance of our social media efforts.* Budget Management: Manage and optimize the social media budget, ensuring that resources are effectively allocated across organic campaigns, content creation, and partnerships. Maximize ROI by aligning social media spend with K12's strategic goals and performance metrics.* Content Strategy: Oversee content and content calendars that align with K12's seasonal and thematic goals, (working directly with the Creative Content Manager) ensuring messaging resonates with parents, educators, and students while remaining on-brand.Creative Direction* Creative Direction: Oversee the creative vision for social-first content, working closely with the Creative Content Manager and cross-functional teams to develop campaigns that are platform-appropriate, visually compelling, and culturally relevant.* Real-Time Content: Cultivate a social-first mindset, overseeing the production of real-time, trend-driven content that capitalizes on viral moments and cultural conversations.* Campaign Strategy & Launches: Own the strategic planning, development, and execution of social media campaign strategies from inception to launch. Lead cross-functional kickoffs, ensuring that all teams are aligned on objectives, creative direction, timelines, and expected outcomes. Establish clear goals and KPIs to guide the execution of campaigns and measure their impact.Partnerships* Build Relationships: Cultivate relationships with influencers, educators, and thought leaders to amplify K12's brand presence and advocacy. Work closely across departments on campaign execution and content creation.* Collaborate with Paid Campaigns: Collaborate with paid media team to ensure high-performing content is integrated into K12's paid media strategy for maximum impact.* Measure Impact: EstabApply here: